You and your team have done everything right. You ran a massive pre-launch campaign and got thousands of beta sign ups. The product is finally ready to invite them all to try it out and give you feedback. The team makes sure the launch email is perfect and finally you hit the button, inviting everyone to try out your new product, but conversions are low.
The email hits everyones inbox and the conversions are okay but nowhere near what you were hoping. It turns you’ve made this huge email marketing mistake.